Mass production got us pretty far till now, but, sometimes, not far enough. Our goal is mass customization.
Saddle-making is one step to meeting our goal: it illuminates key aspects of mass customization. We gather feedback and experiences from cyclists, and translate them into corresponding user options and design algorithms. With the availability of cloud computing resources and the well-connected world that is the Internet, we can scale easily and have everyone benefit from this feedback.
We create body-customized road bike saddles based on your inputs and your anatomy.
Saddle design centered around your anatomy ensuring fit from the start.
Control over various aspects of the saddle design.
An iterative process that continues after you receive the saddle.
Past history you can rely on to build the next saddle for you.
A flexible saddle supporting a range of postures, distributing pressure over a larger area thereby improving comfort.
|Base model: carbon shell & metal rails||US$250|
|with tall carbon rails||+US$75|
|with short carbon rails||+US$75|
|with Alps carbon shell (beta)||+US$0|
|with triathlon carbon shell (beta)||+US$25|
|E.g. price of triathlon carbon shell with tall carbon rails = $250 + $75 + $25 = $350|